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Why You Need A Web Site

Small Business1Small Business"I have a small business with just a couple of employees and I don’t think my product can really be sold online. Do I need a web site?"

In this day and time, there is very little that can’t be sold over the Internet. There are over 20 million people shopping online, buying everything from movies to cars to real estate property. Research predicts that revenues will be over $200 billion in 2004 and will grow at a rate of 30 to 50 percent over the next few years. These numbers alone should be enough to persuade you that you and your business should be online.

Regardless of whether you sell your product online, you should at the very least have an online presence so that customers, potential employees, partners and even potential investors, can easily and quickly find more information about your company, the products and services you have to offer, as well as how to contact you.

website requirementsWebsite RequirementsBut Can I Afford a Web Site?

Given the competition and current market trends, you can’t afford NOT to. Think of your web site as your new marketing tool, which, when applied correctly, will generate a return on investment. Your competition is probably already online, and you need to use every possible avenue just to keep up. You should look at having a web site as an investment, in you and your company’s future.So whatever time or money you currently spend on marketing, supplementing it with a web site is probably a good idea. Your site will help you expand geographically, and compete on a much larger scale.

Leveling the Playing Field

One of the most wonderful things about the Internet is that it has helped to level the playing field when it comes to competition with the bigger companies. With a professional looking web site, your small business can project the image, and professionalism of a much larger company. It’s also a good signal to potential customers that you take things seriously.

breaking iceBreaking the Ice into e-CommerceBreaking the Ice into e-Commerce

Taking credit card orders over the Internet is quite an investment, especially if you don’t already have a merchant account. There are several e-Commerce solutions that can be custom-built for you that use payment gateways such as PayPal, which only requires a bank account, and an email address. Customers can pay you through their credit card, or even their checking account, and it’s a great solution if you’re looking to test the waters.

your business needs a websiteYour Business Needs a WebsiteThe Bottom Line

To be taken seriously, it’s not enough that you simply have a web site, but you must have a professional looking web site. Many customers now search for information online before making a purchase; your web site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by Uncle Bob, your chance of making that good first impression will be lost.

No matter what size your business is, and even if you're not planning on selling online, a well designed web site is essential for any business. If you don’t have a web site, you’re already losing business to companies that do.

For more information, or a free quotation, please do not hesitate to contact us.

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7 Marketing Mistakes to Avoid when Promoting your Business

businessman rushingBusinesman RushingMany people rush into business thinking it will be easy to run, but very soon they realize that it is not as easy as it looks. A successful business is a finely tuned machine. In order to keep your business running smoothly, it is important to avoid making mistakes.

Here are the 7 most common mistakes to avoid:

keep your business running smoothlyKeep Your Business Running Smoothly

  1. Not having clear objectives:

 Many business people start a business without clear objectives. They fail to set realistic goals for their marketing, and consequently set themselves up for failure. It is important to make a list of goals and objectives, based on a quarterly time line. If you do not have company goals and objectives, you are like a car driving without a road map. Make sure all employees are briefed on company objectives. When your employees are not properly prepared, you will not be able to achieve company objectives.

2. Neglecting to analyze your potential customers

Neglecting to analyze your potential customers is a dangerous mistake. It can lead to many problems. When you do not analyze your customers wants and needs, you do not know what products and services to develop for them. This will lead to targeting the wrong market, and neglecting to understand your own niche market. It is important for any business to do your marketing analysis, so that you can target your market, and maximize your sales

3. Not testing:

By not testing your sales copy, and places you advertise with split testing your advertising, you will be losing sales. Split testing is simple to do, but many businesses fail to do this. This results in a lot of wasted time and effort. If you do not test your ad copy, and marketing promotions, you will not have a proper idea of the ads and promotions that are pulling, and what is not working. It is simple to do by placing 2 ads for the same product in a publication or website etc. You can then see which one is performing the best.

budgetBudget4. Not budgeting:

Budgeting is extremely important in business. Your business should never run out of money. This is especially true with your marketing and advertising ventures. It is important to have a monthly or quarterly budget for your marketing. Within that budget put aside money for each promotion you will be doing. Start small, test, and then build on successes. This will allow you to always stay solvent, and have enough for promotions.

5. Giving up too soon:

Companies go out of business at an alarming rate these days. One of the reasons is that the owners give up too soon. Just when success might be just around the corner they give up and decide to close the business down. In exactly the same fashion, marketing promotions can fail. You need to give your promotions at least 3 months before you decide to scrap them. Some promotions will take longer than others to bring results. As always, test all marketing tactics before you launch a larger promotion. Patience is one of the hallmarks of business, and you need to implement it.

6. Poor sales copy:

How often have you wanted a product, but when you read the sales page, you had serious doubts? Poor, unprofessional ad copy will cost you sales. In fact, without good sales copy, you will not be able to sell effectively at all. It is critical to your business to get this right. If necessary get an experienced copywriter to do this. It is worth the investment, as you will see returns when you make sales.

Pre Employment checksPre-Employment Checks7. Not screening your employees carefully:

To handle the extra load for the Christmas season, you will need to hire new employees. It is very important not to rush into this. There is no dearth of people needing employment, but you need to screen them carefully, before hiring. One rude customer service agent can cost you customers. Do not take this type of risk. You want to preserve the integrity of your company at all times, and screening employees is the way to achieve this. You will then be able to build a core of loyal professional employees, that will be an asset to the company.

The golden rule is to diversify. You should always use multiple forms of marketing promotions in your business. Do not just do one or two promotions, and then wait for results. This will slow company growth, and your business will stagnate. The last thing you need is to slow down your marketing in the Christmas season. So remember to diversify, and enjoy the increase in sales.

By avoiding these mistakes, you will take your company to the success you deserve. You will be able to have year round success for your business, and really be able to cash in on the Christmas season. So plan ahead and be careful not to make these common mistakes.

For a free quotation, or more information....please contact us

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Why Choose Storm Biz as your Design Specialists?

Website Design? Is that all you need for your new business to be successful?

Website Design Packages From R3500.00Do you really believe that by putting up a business website, it will suddenly bring you millions of visitors overnight?

Let the professionals at Storm Biz help you with all your website design, website hosting and website marketing needs! I have seen many business websites, and companies fail, and hardly ever was it because of how the website design looked. We are here to show you how to succeed. We have designed, optimized and promoted websites, where one of our clients literally fired his sales reps after 3 months due to the fact that his website was doing better than his own sales staff ever could. So what's the secret?

Our aim is to see your business succeed, and we know what it takes to make your websites succeed. Website design is not what it used to be, and many website design companies have not yet realized this, but we have... Is your website responsive? Is your website mobile and tablet friendly? More than 60% of searches are now done on mobile devices and tablets? Is your website optimized for these mobile devices?

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The Price of Success

internet businessNew Online BusinessIf you are just starting a new online business, there are many things to think about. One of the main things to consider is, how much you should spend on search engine optimization. The decision you make is imperative for survival in a web-driven world.

It is therefore NOT an “if” question. It is a must for success. The big question therefore is, how much should you spend? You need to make that decision before you launch your online business.

Please bear in mind that the answer is probably different for everyone, the fact remains, that investing in Internet marketing is sometimes the only way to drive new customers to your website. You need to have an Internet marketing budget from the start, or you may find that your website makes very little for you, even though it should.

How much to spend on SEO depends on many things, including your competition, your SEO opportunity, how much you need to set up, and how much work you are willing to do.

You need to speak to a real professional in the SEO field, as there are a lot of factors to take into account.

If you have a big opportunity to generate a lot of new customers from search engines, it is logical that you need to invest more into SEO. If, however, you have a relatively small market, (not many people searching for your product or service), then you would be best advised to limit your SEO budget.

generate more customersGenerate More CustomersIf you have a larger market size, it means you will be facing more competition, and need more SEO and marketing. Also bear in mind that if you are only targeting your town, you will have less competition than if you are marketing country wide.

There are many factors to consider, and talking to a professional SEO expert is the best way to go, as they have the experience and expertise, to take your business to new heights.

Please feel free to leave comments.

If you would like to discuss your business requirements, or would like a free quotation, please do not hesitate to contact us today.

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Virtually Necessary Domain Names

6ft black snake6ft Black SnakeHey, everyone on the block may know and trust you, but that is not true when it comes to selling and promoting your wares and services online.

You must have a virtual domain name in order to do business online. I know, I know, you can get free sites, free hosts, and some will even offer free ISP services. Eventually, you end up with a domain name as long as a six-foot black snake, and about as identifiable and trustworthy.

Getting your own domain name is really easy and very inexpensive if you do some research.

Here are some resources to give you a heads-up when you set out to get that virtual domain name and some reasons for doing so.

You are more likely to be seen as a having these qualities if you have a VDN.

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