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What’s In A (Domain) Name?

How good is your domain nameHow Good is Your Domain NameChoosing a domain name is a very important first step for anyone starting a business on the Internet. This name is the first impression that strangers are going to have about you and your business. You are going to need to give this decision some real thought.

It is very likely that you have a name in mind already. Something catchy, perhaps? Something that has meaning to you. Maybe you always wanted to name your business after your grandchild, or your favourite pet. I strongly urge you to reconsider.

In the very informative book, The Invisible Touch, Harry Beckwith has some unique ideas about naming a business. He touches on saying your proposed name out loud, slowly. How does it really sound? He cites the name Facial Aesthetics. Sounded out slowly, it becomes ‘fa shil ass thet icks’. Doesn’t sound so good now, does it? Get opinions from others, and then really listen to what they have to say, objectively.

The next thing to consider is whether or not your name says anything about your business. Some years ago, I was friends with a lady who had a business named “Heather’s Feathers”. So, what do you think that this business sold? Feathers? Birds? Bird products? Nope, it sold emu oil. And Heather was her 4 year-old daughter’s name. Consider what you would think of when you see a business name.

Business nameBusiness NameYou may love your family name. If you are thinking of naming your business after yourself, however, you really need to give it some thought. I have never forgotten these two businesses, whose names I saw on billboards years ago: Crouch Equipment and Tick Insurance. Now you may say to yourself that I remember these names after years. True, but not for their products or their service!

You also run a risk if you choose a name that is too, let me say… mystical. You may know what you mean when you name your business Mystic Blue Nights, but how many other people will?

Don’t choose a domain name that reads like a book. It is difficult for the average person to remember long domain names. It may be descriptive to get lowcostdiabeticrecipesforalloccasions.com, but it is not going to be memorable, and you run the risk of people misspelling it and not being able to find you. Watch out for the use of dashes, too. People don’t expect them, so instead of visiting your site, Pickles-R-Us, they could wander to your competitor ‘pickelsrus’ instead. Trying to be clever and tweak a competitor’s name could backfire on you.

choosing domain namechoosing domain nameIf the name that you really want is not available as a .com, go and look at the .com site before you choose .net, or one of the other extensions that are becoming available, such as .info and .tv. People think .com first, and if they are looking for you, and put .com in by mistake, you sure don’t want them to end up at some porn or hate site.

You are going to have to live with your choice of domain names for a long time. Take your time and choose wisely.

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Search Engines and Spam

spamming search enginesSpamming Search EnginesWhat is Spam?

Spam (for Search Engines) refers to the use of any illegal technique to improve a page' ranking in the Search Engine Results Pages (SERPs). Who decides what 's illegal? The SEs, who else?

Tons of articles have been written about search engines and spam. Why the need for another article? Because, believe it or not, at the end of 2001 MOST of the major search engines are still vulnerable to MANY unethical techniques used by malicious Webmasters.

Spam has been known for a long time. For years, Webmasters tried to cheat the search engines. Today, many SEs say they know all the tricks and penalize those pages. As you will see, most SEs only SAY that they will punish spammers, but in fact they DON'T.

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Backordering Your Domain Names

good domain nameA Good Domain NameAs a domain player, you know that almost all the great domain names were taken before 1999. It is difficult now to get an even fairly decent domain name.

Sometimes, however, some registrants do not recognize that their domain names are pretty valuable, and drop them after they find no application for their domain names.

That is when the backordering comes into play. Now you need to know that there may be many people waiting to backorder the same domain name. So it’s important to find a backordering service provider that can maximize your odds of getting the domain name for a minimal price. That could be quite some task.

The key for a successful backorder is to find a competent backordering service. Here are some tips for you to consider.

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What Is A Domain Name And Where To Register?

IP addressIP AddressA domain name is an alias for an IP address. Now what is an IP address? An IP address is a numeric code that signifies where to look through the Internet for content. An example of an IP address would be 22.226.141.25. Rather than typing in a long and easily forgotten IP address, a domain name helps you by typing an easily remembered name to access the same site.

For example, stormbiz.co.za is a domain name that points to a specific IP address. People can remember a domain name such as stormbiz.co.za much easier than they can a long numeric code.

Domain names are everywhere as many use it every day. Think of search sites. Google and Yahoo, both have corresponding domain names, www.google.com and www.yahoo.com. If you have ever sent an email, you have used a domain name. For example when sending an email to This email address is being protected from spambots. You need JavaScript enabled to view it., stormbiz.co.za is the domain name.

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Selling Foreign Language Domain Names.

targeting foreign language domains Foreign Language Domain NamesThis is not new, but is a somewhat unspoken practice, that is making a few "some bodies" a lot of Money.

In Each Country they may have set rules for buying the countries registered domain names. For example, in Japan a registered company can only buy one domain name for that company. And you have to be a registered company to buy the .jp domain name.

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