StormBiz Blog

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Why Your Organisation Needs A Website

customer buying onlineCustomer Buying OnlineIn this age of electronic communication, more and more consumers are turning to the internet to purchase products or services in the comfort and convenience of their own homes. Research suggests that there are well over 500 million people who access the internet world wide, and that 70% of consumers who browsed online in the UK alone, went on to make a purchase. As technology progresses, consumers feel more reassured that online shopping is safe.

Does your competitor have one?

As markets are constantly changing, keeping an eye on your competitors gives you an insight into industry specific market trends, and can show you any offers they may be promoting. If your competitor has a website, so should you. If you don’t, they could be taking potential business away from you.

24/7 Shopping

Wouldn’t it be nice to have your shop open all the time, without having to pay extra staff wages. Not all businesses can stay open 24 hours a day, 7 days a week. An online presence means you can take orders and enquiries, even when you sleep. Online credit card transactions mean you can get paid too.

International Markets

global internet usersGlobal Internet UsersWith your website up and running,your products or services can be accessed by anyone using an internet ready computer, from all over the globe, any time day or night. It’s like having a shop or office in every town, in every country, all over the world.

Email – Fast and Efficient

There is no need to wait for the postman for that important document you have been waiting for, and no more lost mail. Email can often be delivered in less than 15 seconds, anywhere in the world.

Feedback

Knowing what your customers really want, or what they are thinking about your company, is very important information. By including feedback forms and surveys on your website, you can gather valuable information, which in turn could improve your organisation.

Interaction with your customers

Keeping your customers up to date with company news, special offers, polls and forums, can keep existing customers returning to your website and using your products.

people want online shoppingPeople Want Online ShoppingCompany information online

There is no need to be constantly repeating all the products or services that your company offers, and giving directions to your shop or office to people who call. Your website can hold all this information, including mission statements, terms and conditions, office locations and phone numbers, maps, product prices and more, freeing up time to focus on your business affairs.

websiteWebsiteCustomers Expect Websites

The internet is the fastest growing source of information, growing bigger and stronger every day. Without a website your business runs the risk of never being found by potential customers. Also, a business without a website can seem to be less successful than a business that has an online presence.

The internet is a form of media that attracts more and more people everyday. As competition between website designers and web hosting company’s increases, and prices become more competitive, it makes sense to market your organization online. Don’t lose out on all that potential business.

For more information, or a free quotation, please do not hesitate to contact us today.

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Why You Need A Web Site

Small Business1Small Business"I have a small business with just a couple of employees and I don’t think my product can really be sold online. Do I need a web site?"

In this day and time, there is very little that can’t be sold over the Internet. There are over 20 million people shopping online, buying everything from movies to cars to real estate property. Research predicts that revenues will be over $200 billion in 2004 and will grow at a rate of 30 to 50 percent over the next few years. These numbers alone should be enough to persuade you that you and your business should be online.

Regardless of whether you sell your product online, you should at the very least have an online presence so that customers, potential employees, partners and even potential investors, can easily and quickly find more information about your company, the products and services you have to offer, as well as how to contact you.

website requirementsWebsite RequirementsBut Can I Afford a Web Site?

Given the competition and current market trends, you can’t afford NOT to. Think of your web site as your new marketing tool, which, when applied correctly, will generate a return on investment. Your competition is probably already online, and you need to use every possible avenue just to keep up. You should look at having a web site as an investment, in you and your company’s future.So whatever time or money you currently spend on marketing, supplementing it with a web site is probably a good idea. Your site will help you expand geographically, and compete on a much larger scale.

Leveling the Playing Field

One of the most wonderful things about the Internet is that it has helped to level the playing field when it comes to competition with the bigger companies. With a professional looking web site, your small business can project the image, and professionalism of a much larger company. It’s also a good signal to potential customers that you take things seriously.

breaking iceBreaking the Ice into e-CommerceBreaking the Ice into e-Commerce

Taking credit card orders over the Internet is quite an investment, especially if you don’t already have a merchant account. There are several e-Commerce solutions that can be custom-built for you that use payment gateways such as PayPal, which only requires a bank account, and an email address. Customers can pay you through their credit card, or even their checking account, and it’s a great solution if you’re looking to test the waters.

your business needs a websiteYour Business Needs a WebsiteThe Bottom Line

To be taken seriously, it’s not enough that you simply have a web site, but you must have a professional looking web site. Many customers now search for information online before making a purchase; your web site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by Uncle Bob, your chance of making that good first impression will be lost.

No matter what size your business is, and even if you're not planning on selling online, a well designed web site is essential for any business. If you don’t have a web site, you’re already losing business to companies that do.

For more information, or a free quotation, please do not hesitate to contact us.

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Why Content is King of the Internet

internet across the worldInternet Across the WorldThe Internet is not merely a community or merely a new medium through which the people around this world connect and communicate with each other, crossing geographical and political barriers to communicate, trade, interact, entertain and inform, rather it has reached mammoth proportions and become an empire on its own. The Internet Empire does not belong to any one person but it belongs to and is completely ruled over by an abstract yet concrete idea – content. Content is the king of the Internet, content is what people are after and content is what attracts millions of users everyday and night to their computers to seek information, seek entertainment and friends.

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