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Your Company's Website – Design, Development & Marketing Aspects

planning a websitePlanning a Website This is the last part of a three part series dealing with guidelines on how to plan, present and develop your company’s website. In part one we explored the importance of having a professional website to represent your company online. In part two, we identified the quality approach of planning your company’s website.

Now in our last part of this series, we will take a quick look into the website design, development/and marketing aspects and your Company’s image.

Company Brand

First step when looking into website design, development and marketing, is concentrating on your company's logo. Your company logo should be the focus point of your website – remember: it is all about your company. Your marketing material should all look similar – business cards, printing materials, online PDF’s – all should deliver the same message and have the same connection.

The main objective of your website design, development and marketing, is to connect prospective clients with your company. They are all alone there, without any sales person to guide them, and explain how the company works, so make sure it can stands on its own merit. Your website must present your company well, as there will be no human factor once a visitor comes around.

build search engine friendly websiteBuild Search Engine Friendly WebsiteEngine and User Friendly

A website is not a brochure! When concentrating on your company's website design, development and marketing, all materials should be created according to using online marketing. The copyright for a website is not the same as used on your printing materials, images have a special format and size, colours should be wisely used, and navigation should be easy, with absolutely no dead ends.

Building a search engine friendly website is not a task that every website design and development company can manage, so make sure you do your homework before hiring a web site design, development and marketing expert. To create a website that is search engine friendly, the team of professionals working on your website, need to have the knowledge and expertise on search engines; how they work and index websites. If a website is not built taking into consideration how search engines work, and the criteria used to index sites in their database, it will probably be invisible to search engine robots. They will not be able to index your site properly, or maybe not to index it at all.

Another common mistake is to hire a website design and development company without enough knowledge on search engine algorithms and might put your website at a great risk using spamming techniques. With the incredible growth of websites being indexed -- about 11.5 billion websites indexed with search engines -- you want to make sure the company working on your website has the expertise to build it to be seen.

crawling and indexingCrawling and IndexingSearch Engine Optimization [SEO] & Search Engine Marketing [SEM]

If you offer products or services that Internet users are searching for, you certainly should look into having your web site indexed with search engines. Building a search engine friendly website is just the beginning; you need to make sure the website will be found by potential users searching for the products and services you offer.

Potential customers are more and more using the Internet and search engines to look for products and services they need and want, and having a website that no potential customer can find, is a waste of time and money. Use your website as a marketing and online sales tool.

Over the past few years of the web’s evolution as a key business tool, shows that an effective website mines prospects that other vehicles do not reach, shortens the sales cycle – in many cases dramatically so – and delivers early and consistent ROI.

seo analysisS.E.O. AnalysisMonitoring and Measurement of the Product

The capability of being able to evaluate, validate and verify if the effectiveness of your SEO campaign is critical. Reputable Search Engine Optimization [SEO] & Search Engine Marketing [SEM] companies will provide you monthly reports showing your current status and suggestions for areas that need improvement (number of visitors per page, time spent, referrals, exit pages, high traffic pages, keywords being used, etc).

Happy manHappy ManUse the information above as guide lines and always use common sense. Your website should be an extension of your company’s image online, and present the same standards of quality and customer appreciation.

Now that you are ready to start, don’t forget that creating a website has lots of work involved, but also lots of excitement. In the process of building your website, you are also expanding your company, and giving it new form and shape.

You must be full of enthusiasm to start, or redesign your website now.

For more information, or to request a free quotation, please contact us

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Quality Web Design

dont judge a book by its cover onlyDon't Judge a Book By it's Cover OnlyWe all know that first impressions count, and are lasting. The way people see your website on their first visit, is the way they will always see your website. That is the reason why your website must make a good first impression, and be compelling and attention grabbing.

People DO judge a book by its cover, so make sure that your website is relevant and engaging.

The vast majority of people now search online for products or services they need, and we all know that people land on your website and just glance at it, so if it has nothing to hold their attention, they will leave.

Your business needs to be online to attract potential clients, and hold their attention, otherwise you risk losing out on a large customer base.

Not only must your home page be attention grabbing, it must also have a good relationship with the services and products you have to offer.  One very important factor to remember is that your website HAS to accurately reflect the best you have to offer.

The aesthetic appeal of your website is imperative to engaging the eyes of, and holding the attention of potential customers.  It takes a few seconds for a potential client to flick to your website and away, therefore your website must be attention grabbing, so be sure that it is interesting and informative and will encourage potential clients to remain on your website to read and browse.

Professional Web DesignerProfessional Web DesignerIn order to grab the customers’ attention, and generate traffic, you need to ensure that your web design is of the highest quality. A good website is primarily a combination of clear combination, quality content and good design, which impresses your customers.

In order to obtain the quality and design you want, which will best serve your business, it is best to have a professional website designer design your website.

In our next article, we will be discussing some real benefits of having a good, professional website designer to design your website, as it is a really valuable investment for your company, and will greatly enhance your website, and make it memorable and appealing.

Please feel free to comment, or if you would like a free quotation, please do not hesitate to contact us.

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Your Company's Website – Professional Online Presence

web design and developmentWeb Design and DevelopmentA website image should match a company’s quality objectives to build your company's online presence.

Does yours?

The truth is, a poorly designed website can damage a company’s online presence. More so, your website is your online presence. Internet users expect a reputable company to have a high-quality online presence, reflected in a quality and professional website. Think about it as an electronic business card, or brochure; a first-class website shows that a company is serious and professional. A website that is well presented, designed and developed, will open a myriad of options for low-cost marketing and client acquisition.This is the first segment in a three-part series that addresses the guidelines on how to plan, present and develop your company’s website. The full series includes:

  1. Professional Online Presence
  2. Quality Web Site -- Quality Approach
  3. Website Design, Development & Marketing Aspects

Web DevelopmentWeb DevelopmentYour Company’s Web Site – Professional Online

If your company strives for quality, this should be expressed as much by your website, as it is with your company’s products and services. From now on, consider your website as an extension of those products and services; consider it as your company's online presence. Ask yourself what is important to you, and your customers when it comes to the services or products your company provides? Is it the advantages like quality, performance, presentation and reliability that are offered? Does your current web site reflect this? Revisit your company’s mission statement – is this also reflected in the website?

It’s amazing how many companies do not have a professional online presence, for fear of expense, (in which case, they often opt for a “do-it-yourself” product). A well-developed, well-designed website is not a cost; it’s an investment, and any related expenses will convert into new clients. At present, there are several reputable organizations that will help your company build an effective web site for a reasonable price.

It is proven that R.O.I is quickly met when the website properly addresses your requirements and /or target market. Keep in mind that your website is the least expensive 24/7 (worldwide) salesman that you will ever find.

It’s important to find a team of website design experts who will listen to you, understand your needs, and not only follow your guidelines, but also present you with new options, and suggestions, to increase your sales and customer acquisition. A good team will produce a professional online presence that is in tune with your company’s image, excels in usability and is search-engine friendly.

Online MarketingOnline MarketingOnline marketing for your website is also very important, since your utmost goal is to attract users that search for the products or services you offer. A high-quality website that is lost among search engines, is like placing an expensive ad in a magazine that nobody buys. If Web browsers cannot find your site, they are limited in how they can purchase your product or service. Treat your website as a marketing tool, not only as a source for company information.

Summary: A professional online presence, and a quality website, are the most important investments you will make for your company; it will reflect your company’s image, and the products and services you offer. Seek a website design company that is willing to learn about your company, and its products and services. Get involved in the website development process, and offer your opinion and suggestions – after all, you know your market and your company.

For a free quotation, or more information, please contact us

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Your Site Made Easy

web designWeb DesignWhen visitors get onto your site, for sure, you want to make sure that they will quickly and easily find what they are looking for. If they do not find it fast, chances are they will go on to another site. If your web site is easy to use and understand, these visitors then have a tendency to come back again and again.

Using navigation techniques can greatly improve the usability of your web site. This also means user satisfaction and return rates.

One of the fine points in making a site easy to navigate is to have a consistent menu that is on every page. By having this, users can move from each section and from any other section. This way, they would not have to go back to the home page or menu page every now and then.

Keeping the menu in the same location and style throughout your site will ensure that the visitors will quickly recognize how to navigate your site. If you have a different menu on every page, it is possible that they will get confused and will not comprehend how to navigate your site, and could lose interest and leave.

sitemapSite MapAnother useful tool that can be used is a site map. The site map should contain an organized list of all the pages or sections of your site. Your visitors will have the option of going to the site map and clicking directly to the exact page they are looking for. This is way easier compared to moving around the system and clicking on all categories just to find a specific topic.

There are many buttons, graphics and rollovers that can be used for the menu navigation. But sometimes simple texts can work just as well. Text links are fast to load. Take into consideration those with slow connections who will not wait for a complex navigation to work. Text links will also help them understand the meaning of the links they will go to.

top navigation menuTop Navigation MenuNavigation menu near the top of the web pages.This will ensure that the visitors will be able to see them as soon the page loads. They will be less inclined to do so if they still have to scroll to navigate to other pages of your site.

All in all, simplicity is the key to site navigation. Think of your visitors as the most impatient of all persons. If they do not see what they need immediately, they would not spend much time figuring things out. They would rather go and search another site.

For a free quotation, or to discuss your requirements, please do not hesitate to contact us

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Your Website Hurts My Eyes

man with smarting eyesMan With Smarting Eyes7 Reasons to Tone Down Your Advertising

So you're on the computer, as usual. Your eyes are smarting. Your back hurts. You want to jump in the car and sail down the highway with all the windows down and your hair flapping in the wind. But before you call it quits for the day, you have to look up just one more thing. Maybe it is web marketing, maybe you want to buy some artwork to hang in your office. Off to Google you go.

You type in the magic words, whatever they are, and watch as a list of websites flows down the page. You click on the first one, and it's an instant assault on your eyeballs. Ten glaring banners, flashing like Vegas at midnight. One of those annoying hover ads that follows you as you scroll and won't let you read anything until you click the corner. Some sparkly things "snowing" down the page. Frantic messages screaming things like BUY NOW! LAST CHANCE! INSTANT SUCCESS CAN BE YOURS. A picture of a grinning guy who reminds you of your creepy Uncle Lester.

You click away. Not today, not any day. You don't care what that guy is selling or even if he's giving something away, because his presentation is god-awful. Just when you thought you'd escaped the mayhem, a sneaky little window pops up: "WHY DID YOU LEAVE THIS SITE? Please fill out this quick survey!" Are they kidding? You consider typing something offensive in the "Leave Your Comment" box, but figure it will only encourage someone to spam you with unwanted offers.

email popupEmail PopupWe are all familiar with this web-surfing experience. It's downright unpleasant. What's your opinion of someone who pitches their company in such a loud and desperate manner? Do you believe all of their pie-in-the-sky promises? Do they strike you as a company run by people who are intelligent, honest and reliable? Are you going to whip out your credit card because they tell you to?

Of course you're not. Being the loudest, the brightest, the busiest and the boldest may attract attention, but it does not bring sales. That's something to remember when you're creating your own company website. What DOES attract and keep new customers coming back? A simple, tasteful web design. An easily navigable site. Copy that's crisp, clean, and interesting.

Here are 7 reasons to tone down your advertising:

1. Flash is just too flashy. A flash presentation can be creative and unique, but is it really needed for what you offer? Will that kooky winking clown-head in the corner really make the sale for you? Even if you find a really excellent designer, who can put together an incredible high-tech Flash feature, consider the harried web surfer. She's been clicking all day; do you really think she has the patience to stand for one more mini-movie?

too much advertising to enjoy surfingToo Many Adverts to Enjoy Surfing2. Too many messages cancel each other out. Ever try to read one of those pharmacy circulars when you're tired? All of those big red words emblazoned across the page. Headlines crammed in beside blown-out price points and cheap photography. It isn't easy! If you try to cram a whole bunch of words on your website, guess what? Not one of those messages is going to be read, let alone remembered. The eye doesn't know where to look! Try a visual whisper instead of a scream. Make your point as best you can, but take care to leave white space, so the eyes have a resting place where they can digest what you've said.

3. Movement is distracting. Think about the last time you visited a website with "magical stars" sprinkling down over the words. Were you able to read and understand it? Mind the weary web surfer; be kind to his eyes! You stand a much better chance of holding a customer's interest with words that aren't flying off the page, but rather, standing still in one spot, waiting quietly for someone to read them!

click mouseClick Mouse4. The mighty click is all-powerful. You know what it is to be that web hunter. The mouse is in your hand; you're in total control! Now think of that other person palming the mouse, surfing YOUR site. If your website is a frenzy of colour and confusion, all it takes is one CLICK and you're forgotten! Don't want them to click away? Here's how to make them stay. Keep it clean and simple!

5. Your empty promises are lost on the sceptical consumer. Think about your own web-surfing experiences. Did you believe that guy who told you he'd make you a millionaire, if you just SIGN UP TODAY? You're better off being honest and optimistic, than crazed and fanatical about what you can offer your customer.

6. Pop-ups are really annoying. Have you ever been so intrigued by a pop-up ad that you bought whatever they were raving about? My guess is no. Do you appreciate it when you're trying to get some work done on the computer and fifteen pop-up ads crowd your screen and overload your hard drive? I certainly don't! If you don't like such rude interruptions, then don't impose them on somebody else. I don't care how many times that marketing guru tells you it will improve your search engine ranking. Search engine stats might give you exposure, but click rates mean nothing if the customer's not buying.

7. No one reads really long sales letters. Ah, how brilliant of those copywriting experts to convince you that a six-page letter is going to bring in big bucks for your company. Especially if you're paying them by the hour or word! A two-page letter will do the same thing as a six-pager, and more. The 'more' being that it will hold your reader's interest the whole way through. Brevity is the key to great writing. If you can make a great argument in five words or less, you've got it all over the next guy. Keep that in mind before you put the Magna Carta on your web portal.

happy websurfingHappy WebsurfingWant to design and write website content that attracts and captivates? Want to bring your visitors back for seconds, thirds, fourths, and the ultimate purchase? Then keep the above "distractors" to a minimum. Really try to put yourself in the other person's shoes... the one who is searching the internet for what you have. Think about all of those things that prevent you from enjoying your web surfing experience, and then take care to remove them from your own company website! Offer tasteful, subtle design, eloquent headlines, and clear, informative copy. Be honest about what you sell and how it can make a difference for your potential customer. Speak softly, and watch the sales roll in.

For a free quotation, or more information, please contact us today

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